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Recently, Ryan Yoon directed an upcoming winter jacket "Polham Padding Collection" F/W 2010.
Unlike a traditional print advertising campaign where models posed and were photographed, the Polham Padding Collection pictures were captured using a "Red One" video camera. The Red One video camera captures 4K video with raw still images. All the great, still photo moments of the photo shoot are then pulled from the video into high-quality still photos.
Of course, this is not a job for any one-person to accomplish. In order to successfully shoot this campaign, Ryan hired a producer, director of photography, and numerous movie crew members to shoot in Brooklyn for two days. All lighting and equipment was set up just like a movie shoot.
Check out this video to see behind the scenes of the Polham Padding Collection video shoot!
Behind Scene of Polham Padding Collection F/W 2010 from Ryan Yoon Studio on Vimeo.
Want to see the features of the Red One Camera? Check out this video created by Ryan Yoon.
Red Camera Still Images from Ryan Yoon Studio on Vimeo.
And now, check out the exciting Polham Padding Collection F/W 2010 videos:
POLHAM PADDING COLLECTION F/W 2010 from Ryan Yoon Studio on Vimeo.
POLHAM PADDING COLLECTION F/W 2010 from Ryan Yoon Studio on Vimeo.
To see some pictures of behind the scene, check out our Facebook album:
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